Forbes Sharing

Forbes Sharing

Class: Elements III 2019

Role: Visual design, UI/UX, animation

Duration: 8 Weeks

Class: Elements III 2019

Role: Visual design, UI/UX, animation

Duration: 8 Weeks

Sharing behaviors are becoming more valuable as news continues to spread. My design for Forbes highlights the value of social currency, not only for the brand, but for the user as well. This solution was meant to increase traffic on the Forbes website.

Sharing behaviors are becoming more valuable as news continues to spread. My design for Forbes highlights the value of social currency, not only for the brand, but for the user as well. This solution was meant to increase traffic on the Forbes website.

Problem

Problem

People like print because it helps them feel "well-informed" after reading. This is one reason why Forbes' printed magazines are successful; however, Forbes does nothing to satisfy this emotional need through their online presence. 

People like print because it helps them feel "well-informed" after reading. This is one reason why Forbes' printed magazines are successful; however, Forbes does nothing to satisfy this emotional need through their online presence. 

Goals

Goals

01.

Optimize existing sharing behaviors to fulfill that "well-informed" desire

01.

Optimize existing sharing behaviors to fulfill that "well-informed" desire

02.

Real-time analytics to boost social currency

02.

Real-time analytics to boost social currency

03. 

Reward system for top contributors

03. 

Reward system for top contributors

Key Interactions

To ensure that I'd achieve my goals by the end of my design process, I came up with several interactions that correspond with each one. 

To ensure that I'd achieve my goals by the end of my design process, I came up with several interactions that correspond with each one. 

Goal 1a

Here, the user is able to share certain parts of the article instead of the entire thing. This adds importance to the bits that they choose to share, ultimately making the user feel better about having engaged with that read. 

Goal 1a

Here, the user is able to share certain parts of the article instead of the entire thing. This adds importance to the bits that they choose to share, ultimately making the user feel better about having engaged with that read. 

Goal 1b

Customizable annotations on shares lets the user have control over how the content looks outside of Forbes as well as what key information is highlighted. Further works to make the user feel important and well-read by proving that they engage with this kind of media.

Goal 1b

Customizable annotations on shares lets the user have control over how the content looks outside of Forbes as well as what key information is highlighted. Further works to make the user feel important and well-read by proving that they engage with this kind of media.

Goal 2a

A curated page for the user and others on the app to view sharing activity. This helps the user visualize post engagement and the influence that their shares have had on a higher level

Goal 2b

Once the user clicks on the share snippet, they get more detailed information for that particular share. This kind of information helps gauge what their audience prefers to engage with, further helping build their own brand.

Goal 2b

Once the user clicks on the share snippet, they get more detailed information for that particular share. This kind of information helps gauge what their audience prefers to engage with, further helping build their own brand.

Goal 3

Interactive Discover allows users to see how similar their sharing activity is with someone and allows them to connect with others. This also helps with competition, as people in business love to know what their competitors are up to.

Process

Process

To begin my design process, I did a lot of research on Forbes' brand, its users, and sharing behaviors in general in order to figure out why their digital presence isn't as popular as their printed magazine

To begin my design process, I did a lot of research on Forbes' brand, its users, and sharing behaviors in general in order to figure out why their digital presence isn't as popular as their printed magazine

As of 2018, Forbes had 650,000 magazine subscribers

94% of social media users post content; 42% who post do so at least once a day

50% of social media users have shared news, images, and/or videos


 

21 (1)

Visual Direction

Darker theme (3)

Style Guide

38

Final Designs

© 2019 Nasha Torres

© 2019 Nasha Torres

If you want to hear me ramble about music for hours or just want to talk, find me here! nxt8989@rit.edu


If you want to hear me ramble about music for 2 hours or just want to talk, find me here! nxt8989@rit.edu


If you want to hear me ramble about music for 2 hours or just want to talk, find me here! nxt8989@rit.edu


If you want to hear me ramble about music for 2 hours or just want to talk, find me here! nxt8989@rit.edu


If you want to hear me ramble about music for hours or just want to talk, find me here! nxt8989@rit.edu