Nike x Off-White Shop

Spatial design concept

With Nike recently diving into the realm of high fashion, their brand has begun to collaborate with a large number of notorious fashion labels. Off-White, one of the most sought after labels in streetwear, is known for its history with Nike. 

With Nike recently diving into the realm of high fashion, their brand has begun to collaborate with a large number of notorious fashion labels. Off-White, one of the most sought after labels in streetwear, is known for its history with Nike; sneakers from this collab can resell up to $1500. Due to the collab's success in the fashion community, and my interest in high fashion, I decided to design a pop-up shop to celebrate it. 

Advantages of a Nike pop-up shop

Why is this worth it?

There are 4 main reasons why a pop-up shop would be worthwhile to explore for both the business and the customer: Celebrates specific lines/colorways, it adds exclusivity and “hype” to products, a sense of urgency means increased action, and it's an engaging way to promote the brand.

Screen Shot 2020-01-07 at 1.33.50 PM

"Democratisation of fashion has made it possible for more people to participate in an industry that has historically had high barriers to entry”

–Virgil Abloh

Exploring the mood

Moodboard

Off-White was started out of irony and satire, essentially mocking high-fashion with the use of the quotations seen throughout the label. Another symbol seen in a lot of Off White’s products are a “Do not cross” line that are also present in crime scenes.

Opening up and making this space accessible to everyone is counterintuitive to the “do not cross line,” playing off of this symbolism and irony to show that his products are meant to be capitalized off of and for everyone to engage with.

Style2-5

Figuring out the floor plan


Coming up with the floor plan was extremely intimidating considering I knew nothing about architecture or interior design. I thought a clever way to play around with the design of the building was to build off of the Off-White logo.

Floor Plan

Final Prototypes

Hallway
Installation1
Installation2
Installation3
MONOGRAMSTATIONFINAL

Special thanks to Lynn Thavone, Thomas Canfield, & Emma Canfield for the extra help on this project! Also credits to Hypebeast for the interview of Virgil Abloh in the first prototype. 

© 2019 Nasha Torres

© 2019 Nasha Torres

If you want to hear me ramble about music for hours or just want to talk, find me here! nashatorreschan@gmail.com

If you want to hear me ramble about music for 2 hours or just want to talk, find me here! nxt8989@rit.edu


If you want to hear me ramble about music for 2 hours or just want to talk, find me here! nxt8989@rit.edu


If you want to hear me ramble about music for 2 hours or just want to talk, find me here! nxt8989@rit.edu


If you want to hear me ramble about music for hours or just want to talk, find me here! nashatorreschan@gmail.com